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  • Writer's picturePaul Boutilly

THE INVICTA HEADQUARTERS

This large-scale project incorporates Invicta’s brand spirit; luxurious and innovative with complex yet subtle design.


large-scale project that incorporates Invicta’s brand spirit; luxurious and innovative with complex yet subtle design

Over the course of a year, ICONIA Group partnered with MCH Group to create the International Invicta Headquarters in Miami, Florida. ICONIA was commissioned to design all interior spaces (main lobby, office spaces, lounge spaces, meeting rooms, a restaurant, bar and fully equipped professional kitchen, showrooms, a secret room, and a rooftop), as well as the main façade of the building. As a leader in high-end American watchmaking, the overall space of Invicta's Headquarters was conceived to be a gallery of innovative excellence.


International Invicta Headquarters in Miami, Florida - interior view -stairs

The design scheme revolves around excellence, artistry, creativity and glee, while remaining grounded with Swiss quality and Italian finesse. Invicta's iconic aviation theme is well represented, as visitors journey through each space, following a small plane from one room to the other. The use of noble materials and a well-defined color palette brings a premium feel to each individual space. The design echoes Invicta's desire to bring excellence to each detail.


Swiss quality and Italian finesse in the International Invicta Headquarters in Miami, Florida - display room

ICONIA created complex spaces which mix classic arrangements with technology. Special elements such as the main lobby's one-of-a-kind curved staircase ramp made of yellow-tinted glass, were conceived in Switzerland before being imported to the United States to be installed. Another note-worthy element is the digital sky which was installed in the restaurant area of the building, offering a new take on inside-outside design. A secret room was created, which visitors can access by activating a sensor hidden in a library. The space is adorned by dark floor-to-ceiling mirrors, with a 1-shaped counter over which first production watches seem to levitate.


The International Invicta Headquarters in Miami, Florida - interior view -stairs - cafeteria

Invicta's Miami Headquarters were designed to be a welcoming space for employees; functional yet homely. With this in mind, much of the Italian furniture selected for the office spaces has a domestic feel.

 

Additionally, a particular effort was directed towards creating think zones and reading nooks as well as fully decked-out F&B spaces. An American style rooftop terrace was created, complete with a barbecue station and cocktail bar.

 

Thanks to the creativity of Italian interior architecture, and the excellence of MCH's engineering, production and execution, ICONIA succeeded in bringing an impressive project to life, which was completed and inaugurated in March 2019.

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