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© 2024 by ICONIA Group. All rights reserved




Transforming a negative evocation into a happy experience that enhances the value of the products: this is the challenge taken up by Iconia's designers to conceive the experience center of the Ivoclar Vivadent brand, active in dental medical equipment. Organized around a smile composed of 16 vertical screens, the architecture is inspired by the codes of luxury retail. Art has pride of place with numerous references to the work of Le Corbusier, and vegetation is not left out, even spilling over through the large bay windows. A marker of villa architecture, the lounge area upstairs ensures comfort and well-being.

© 2024 by ICONIA Group. All rights reserved