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  • Writer's picturePaul Boutilly

A FUTURE BUILT WITH ENVIRONMENTALLY FRIENDLY MATERIALS

Bio-leather, polymer plastics or plastics recovered from the oceans, packaging is now striving for eco-responsibility. The opportunity for brands to connect with the conscience and the awareness of their audience.

a material recycled from ocean waste
Recycling plastics recovered by trawlers from the ocean floor, Seaqual particularly appeals to Jérôme Vetere, vice-president of Lomb Art, specialists in the production of display and packaging in Freienbach:” The starting point for our thinking begins with the materials, as they convey strong emotions and can reinforce the identity conveyed by the brand”.
Iconia’s designers are currently focusing on the field, working on a watch case project for a prestigious Swiss watchmaker. The latter is developing an entire range around the underwater marine world by addressing the expectations of divers in particular, a customer-base highly demanding in terms of respect for ecosystems. The coil and pad case that will hold the watch will be made of bio-leather while the outer case will integrate the latest recycled plastic technologies, ensuring a particularly tidy finish. “It’s an underlying trend”, insists one of the groups designers. “We observe this with the involvement of certain brands that communicate on environmental protection and biodiversity, such as Certina, which supports the Sea Turtle Conservancy foundation. This leads us actively monitor and strive for material innovation.”



In fact, Iconia is constantly expanding its library of materials, which already contains more than 3,000 elements and has taken shape through combined contributions of engineers, designers and various profiles within the group. It also collaborates with Paris based [materiO’], who are at the forefront of the latest technological advances. And Iconia is currently looking further anticipate the future: «We can consider moving from a watch case to more eco-friendly displays”, says another designer. “I think that long-term it will be possible to target 30% to 50% of environmentally friendly materials during production, and thus remain in synch with consumer expectations”.

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