Located in San Francisco, this captivating boutique perfectly illustrates the retail identity developed for H. Moser & Cie. The design is precise, the concept bold. Lines and angles draw the visitor into a sober, industrial universe, dotted with the emblematic Moser blue, of which the lounge area is almost entirely clothed. In a deliberately raw light, concrete and steel rub shoulders with glass and noble fabrics. The central console evokes the watchmaker's workbench, while the watches, few in number, are displayed individually in a museum-like fashion. Conceived as a jewel box, this boutique embodies the brand's DNA without compromise, guaranteeing customers an unforgettable experience.