Sensitive to its environmental footprint, the brand wanted to develop a range of eco-responsible packaging. To meet this requirement while maintaining the design and aesthetic effect of the brand, Iconia has used ecological materials from sustainable or recycled sources. The materials, such as paper and cardboard, are more easily recyclable and are FSC certified. This label guarantees that the wood fibres used comply with sustainable forest management procedures. The pouches, as well as the fabric ribbons, are made from recycled plastic bottles. Even the printing ink for the brochures is environmentally friendly, being made from soy ink. Unlike traditional petroleum-based ink, this non-toxic soybean oil-based ink is perfect for high-quality printing and facilitates paper recycling.