La Cave Glycine

Glycine chose its hometown of Bienne in Switzerland as the site for its latest showroom, La Cave Glycine. The underground showroom was designed as an exhibition space, with a museum feel. Screens and showcases guide visitors seamlessly through the brand's colorful history. A long counter stands proudly at the center of the room, with built-in display cabinets. Each display cabinet holds technical and historical information about the watches it contains. On one side of the room, visitors can discover historical timepieces, and on the other side, newer collections that are for sale. A large wall showcase is dedicated to highlighting the various Airman watches, of which the historical anecdote is featured on the welcome wall.